Once the Design of Each of the Promotional Program Elements

question 166

Multiple Choice

Once the design of each of the promotional program elements is complete, it is important to determine the most effective timing of their use. The ________ describes the order in which each promotional tool is introduced and the frequency of its use during a campaign.

• A) perceptual map
• B) efficiency matrix
• C) sensitivity analysis
• D) promotion-to-sales ratio
• E) promotion schedule

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Definitions:

Highest Level

The utmost degree or the peak of achievement, performance, or quality in a given context.

McClelland's Need Theory

A motivational theory that identifies three primary needs driving human behavior: Need for Achievement, Need for Power, and Need for Affiliation.

Learned Needs

Psychological needs that are acquired through life experiences and socialization, influencing individuals' behavior and motivations in various contexts.

Affiliation

The sense of connection and belongingness between individuals or groups, often leading to mutually beneficial relationships.