A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Neurological Deficits

Refers to temporary or permanent impairments of the nervous system functions, affecting areas such as movement, sensation, or cognitive abilities.

Birth Complications

Problems that occur during the birthing process that can pose risks to the mother, the baby, or both.

Fetal Alcohol Syndrome

A condition in a child resulting from alcohol exposure during the mother's pregnancy, causing brain damage and growth problems.

Heavy Drinking

Consumption of alcohol in large quantities over a short period of time, potentially leading to acute and chronic health problems.