Which of the Following Is a Weakness of Direct Marketing

question 114

Multiple Choice

Which of the following is a weakness of direct marketing?

• A)Direct marketing is a relatively untargeted method of trying to reach potential customers.
• B)Messages using direct marketing may differ between direct mailings,confusing the target market.
• C)Direct marketing is expensive and time consuming due to the development and maintenance of a database.
• D)For direct marketing,it is difficult to get media cooperation.
• E)Direct marketing can lead to promotion wars.

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