The Combination of One or More Communication Tools Used to Inform

question 56

Multiple Choice

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

• A) promotion channel.
• B) channel of communication.
• C) marketing matrix.
• D) promotional mix.
• E) media mix.

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Definitions:

Conjugation

(1) A sexual process in ciliate protists that involves exchange of haploid nuclei with another cell. (2) A mechanism for DNA exchange in bacteria that involves cell-to-cell contact.

Pathogenic

Capable of causing disease; refers to microorganisms or agents that can produce an illness when they invade a host organism.

Decomposers

Organisms that break down dead or decaying organisms, turning organic material into simpler substances and recycling nutrients in the ecosystem.

Photosynthesize

The process by which green plants, algae, and some bacteria convert light energy into chemical energy stored in glucose, using carbon dioxide and releasing oxygen.