Which Promotional Element Is Particularly Important to Business Buyers

question 158

Multiple Choice

Which promotional element is particularly important to business buyers?

• A) public relations
• B) publicity
• C) sales promotion
• D) rebates
• E) personal selling

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Definitions:

Over-the-Top (OTT)

Delivery of film and TV content via the internet, without requiring users to subscribe to traditional cable or satellite pay-TV services.

Streaming Options

Various digital platforms and services that allow users to watch video content over the internet without the need for downloading.

Internet of Things (IoT)

A network of interconnected devices that can collect and exchange data using embedded sensors, providing automation and insights in various sectors.

Pioneering

Being the first to use or apply a new method, area of knowledge, or activity.