During the Implementation Phase of an IMC Program,a Firm Will

question 236

Multiple Choice

During the implementation phase of an IMC program,a firm will ________ and carry out promotion.

• A)posttest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)pretest the promotion

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Definitions:

Integers

Integers encompass whole numbers that may be negative, positive, or zero but exclude any fractional or decimal numbers.

Factor

To break down a number or expression into its constituent parts that, when multiplied together, give the original number or expression.

Trinomial

A trinomial, which is made up of three separate monomials or terms.

Trinomial

A polynomial consisting of three terms or monomials.