For a Promotional Campaign,the Hierarchy of Effects Refers to the Stages

question 310

Multiple Choice

For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include

• A)awareness,interest,evaluation,trial,and rejection.
• B)interest,adoption,and brand loyalty.
• C)cognition,affect,and behavior.
• D)awareness,interest,evaluation,trial,and adoption.
• E)seeing an ad,trying the product,buying the product,and buying the product again.

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Definitions:

Scheduled Flight

A flight that operates on a regular, published schedule, with specific times for departure and arrival.

Car Accidents

Unplanned events involving vehicles on the road that result in damage, injury, or loss of life.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method or decision.

Sole Responsibility

A situation or task where one person is entirely accountable without sharing duties or blame with others.