In the Hierarchy of Effects, Trial Refers to

question 136

Multiple Choice

In the hierarchy of effects, trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Demand Curves

A graphical representation showcasing the relationship between the price of a good or service and the quantity demanded by consumers at various price levels.

Over-Differentiated Products

Products that have too many variations or features, potentially confusing customers and reducing sales.

Differentiated Goods

Products that are distinguished from others on the basis of quality, brand, design, or some other characteristic, making them unique from competitors’ offerings.

Product Standardization

The process of adopting uniform characteristics for a product or its components, often to ensure consistency and compatibility.