Promotion Objectives Should Possess Three Important Qualities

question 126

Multiple Choice

Promotion objectives should possess three important qualities. They should cover a specified time period, be measurable, and

• A) unique in character.
• B) appealing.
• C) be designed for a well-defined target audience.
• D) repeatable.
• E) creative.

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Definitions:

Postpurchase Behavior

Consumer actions and reactions after the purchase of a product or service, including satisfaction, dissatisfaction, and product usage and disposal behaviors.

Satisfaction

The feeling of fulfillment or pleasure derived from meeting one's expectations, needs, or desires, often related to a product, service, or experience.

Expectations

Beliefs about the future, often involving how people think things should be or how they are likely to occur.

Information Search

The process where consumers look for details about products or services to make an informed purchasing decision.