All of the Following Are Reasons Direct-Mail and Catalog Retailing

question 38

Multiple Choice

All of the following are reasons direct-mail and catalog retailing are attractive except which?

• A) They can create customer value by providing a fast and convenient means of making a purchase.
• B) They can serve as a tool to encourage consumers to visit a website, a social media page, or even a store.
• C) Their paper costs and postal rates have declined, making them less expensive to send.
• D) They can eliminate the cost of a store and clerks.
• E) They can improve marketing efficiency through segmentation and targeting.

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Definitions:

Corporate Culture

An organization’s network that includes the shared values and assumptions within it.

Group Dynamics

The set of interpersonal relationships within a group that determine how group members relate to one another and that influencetask performance

Coercive Power

Power that depends on the threat of possible punishment.

Legitimate Power

A form of power that comes from a formal management position in an organization and the authority granted to it.