Using the Telephone to Interact with and Sell Directly to Consumers

question 97

Multiple Choice

Using the telephone to interact with and sell directly to consumers is referred to as

• A) digital marketing.
• B) telemarketing.
• C) solicitation marketing.
• D) telecommerce.
• E) direct selling.

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Definitions:

Pavlov's Research

A series of experiments conducted by Ivan Pavlov that demonstrated the process of classical conditioning through the use of dogs, bells, and salivation.

Stimuli

External or internal factors that elicit a response from a living organism or a system.

CS-US Pairings

A term from classical conditioning theory referring to the repeated association of a conditioned stimulus (CS) with an unconditioned stimulus (US).

Magnitude

The size, extent, or dimensions of something, often used to describe the intensity or severity of an entity or event.