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Based on the information presented in the Channel Sales and Profit Marketing Dashboard,which channel of distribution should the furniture manufacturer consider dropping?
Marketing Mix Plans
Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.
BCG Matrix
A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.
SWOT Analysis
A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.
Competitive Advantages
The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.
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