A Direct Channel Exists When

question 47

Multiple Choice

A direct channel exists when

• A) producers and end users deal with each other on a one-on-one basis.
• B) the producer and consumer perform numerous channel functions.
• C) a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• D) an intermediary sells to other intermediaries, usually to retailers in consumer markets.
• E) an agent or broker brings ultimate consumers to manufacturers.

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Definitions:

Anne Mulcahy

Known for her role as the former CEO of Xerox Corporation, where she led significant turnaround efforts and innovation.

CEO

Chief Executive Officer, the highest-ranking individual in a company or organization, responsible for making major corporate decisions.

Xerox

A multinational corporation known for its expertise in print and digital document products and services.

Salutary Suggestions

Recommendations or proposals that are intended to promote health, well-being, and beneficial outcomes.