A Small Electronics Company Has Begun Production of a Small

question 92

Multiple Choice

A small electronics company has begun production of a small line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the small electronics company best distribute its new products?

• A) use its established indirect marketing channel
• B) distribute directly to mass market consumers
• C) distribute through agents that sell to specialty electronics stores that will feature the new line
• D) sell directly to specialty electronics stores that will feature the new line
• E) establish its own chain of electronics retail stores

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Definitions:

Temporal Process

A projection on the zygomatic bone that helps form the zygomatic arch, connecting the zygomatic bone to the temporal bone of the skull.

Lumbar

Pertaining to the lower part of the back or the five vertebrae in the lower spine.

Cervical

Pertaining to the neck or cervix in the human body.