Dual Distribution Refers to

question 104

Multiple Choice

Dual distribution refers to

• A)a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
• B)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• C)the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D)professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
• E)a practice whereby one firm's marketing channel is used to sell another firm's products.

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Definitions:

Operant Chamber

An experimental apparatus used in the study of animal behavior, allowing researchers to measure responses to controlled stimuli.

Fixed-ratio Schedule

A fixed-ratio schedule is a type of operant conditioning reinforcement schedule where a response is reinforced only after a specified number of responses, leading to a high, steady rate of responding.

Variable-ratio Schedule

In operant conditioning, it is a reinforcement strategy where a response is rewarded after an unpredictable number of responses, leading to high and steady response rates.

Successive Approximation

A method used in behavior therapy to gradually achieve a target behavior through small steps towards the goal.