When Only One Retailer in a Geographical Area Carries a Firm's

question 56

Multiple Choice

When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

• A) intensive distribution.
• B) extensive distribution.
• C) selective distribution.
• D) concentrated distribution.
• E) exclusive distribution.

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Definitions:

Exact Value

The precise numerical quantity or measurement without any approximation or error.

Same for All

A condition or policy applied equally to every member of a group.

Common-value Setting

An environment in which the value of an item or resource is the same for all participants but may be unknown at the time of transaction.

Oral Auctions

Auctions where items or services are offered to the highest bidder through spoken offers.