Bentley Motors Makes One of the World's Most Prestigious Automobile

question 135

Multiple Choice

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

• A) intensive distribution
• B) extensive distribution
• C) selective distribution
• D) exclusive distribution
• E) private label distribution

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Definitions:

Warehousing Needs

The requirements related to the storage, handling, and management of goods and materials in a warehouse.

Supplier Performance

The evaluation of how effectively and efficiently a supplier meets the requirements and expectations set by the buyer, including delivery, quality, and cost.

Intermediary

An intermediary acts as a middleman in the distribution chain, facilitating transactions between producers and end users.

Relationships

Connections or interactions between individuals or organizations that influence business operations and outcomes.