Which Buyer Requirement Would Be Most Important in Choosing a Channel

question 241

Multiple Choice

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

• A) information
• B) context
• C) variety
• D) pre- and postsale services
• E) adaptation

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Definitions:

Commercial Profit

The financial gain generated from business activities, after subtracting the costs of operations and expenses.

Online Media

Digital forms of communications such as websites, social media platforms, and streaming services that are accessed via the internet.

User-generated Content

Media content created and shared by consumers, often facilitated by online platforms and social media, contributing to brand engagement.

Social Networks

Online platforms that enable users to create public profiles, interact with other users, and share content, fostering social connections and communities.