A Reference Value Involves Comparing the Costs and Benefits of

question 158

Multiple Choice

A reference value involves comparing the costs and benefits of

• A) substitute items.
• B) items of equal or greater value.
• C) products with which a consumer is familiar and items the consumer has not seen or used before.
• D) items from one particular manufacturer or distributor.
• E) intangible items.

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Definitions:

Social Advocacy

Act of arguing on behalf of an individual, group, or idea within societal contexts to promote change.

Policy/Planning

The process of developing strategies, guidelines, and courses of action to address specific issues within an organization or society.

Fundraiser

An event or campaign organized to collect funds for a specific cause, project, or organization.

Financial Support

Assistance given in the form of money to help fund a particular project, activity, person, or organization.