The First Apple IPhone Was Introduced in 2007 at an Initial

question 38

Multiple Choice

The first Apple iPhone was introduced in 2007 at an initial price of $600. People waited in line overnight so they could be one of the first to own this unique smartphone. Which pricing strategy did Apple use to help recoup its costs for developing the smartphone?

• A) penetration pricing
• B) experience-curve pricing
• C) customary pricing
• D) skimming pricing
• E) target pricing

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Definitions:

Conjugated Alkyne

A hydrocarbon compound that contains a conjugated system of alternating double and triple bonds within its carbon chain.

Intramolecular Aldol

A chemical reaction where an aldol condensation occurs within a single molecule, forming a cyclic compound.

2,6-heptanedione

An organic compound characterized by a seven-carbon chain with ketone groups located at the second and sixth carbons.

Crossed Aldol Reaction

An aldol reaction where two different aldehydes or ketones are combined in the presence of a base or acid to produce a β-hydroxy aldehyde or ketone.