Marketing Two or More Products in a Single Package Price

question 209

Multiple Choice

Marketing two or more products in a single package price is referred to as

• A) package pricing.
• B) loss-leader pricing.
• C) bundle pricing.
• D) tie-in pricing.
• E) multi-product pricing.

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Definitions:

FICA-OASDI

Refers to the Social Security portion of the Federal Insurance Contributions Act tax, used to fund the Social Security program in the United States.

Calendar Year

The 12-month period a business chooses for its accounting year. Alternatively known as fiscal year and natural business year.

State Unemployment Tax Rate

The rate at which employers are taxed by their state government to fund unemployment insurance benefits for laid-off workers.

Federal Unemployment Tax Rate

The percentage rate at which employers are taxed by the federal government to fund the unemployment benefits pool.