A Maximizing Current Profit Objective Implies That a Company Chooses

question 165

Multiple Choice

A maximizing current profit objective implies that a company chooses to

• A)set targets for which performance can be measured quickly.
• B)give up immediate profit in exchange for achieving a higher market share in hopes of penetrating competitive markets.
• C)set a profit goal that is often determined by its board of directors.
• D)reduce investment in any further market or product research.
• E)set prices based on return on sales.

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