As More Competitors Launch Their Own Products and the Product

question 294

Multiple Choice

As more competitors launch their own products and the product progresses along its life cycle,company attention is focused on creating ________ demand,or the preference for a specific brand.

• A)primary
• B)selective
• C)derived
• D)generic
• E)secondary

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Definitions:

Guilt

A sense of accountability or regret for any misdeed, criminal act, or wrongdoing, actual or perceived.

Anger

A strong feeling of annoyance, displeasure, or hostility usually triggered by perceived wrong or injustice.

Ego Ideal

Part of the psychoanalytic theory of the mind representing an individual's ideal self and the standards by which they measure their conduct.

Parents Value Education

The importance or emphasis placed by parents on the education and academic success of their children.