To Handle Products in the Decline Stage of the Product

question 16

Multiple Choice

To handle products in the decline stage of the product life cycle, companies often use either a ________ strategy or a ________ strategy.

• A) divesting; harvesting
• B) diversification; contraction
• C) deletion; harvesting
• D) deletion; diversification
• E) building; divesting

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Definitions:

Stimuli

External events or occurrences that provoke a response from an organism.

Response

A reaction to something, which may be verbal, non-verbal, or through actions, often as a direct result of a stimulus or situation.

Conditioned Response

A learned response to a previously neutral stimulus after repeated pairing with an unconditioned stimulus.

Unconditioned Response

The response normally produced by the conditioned response (e.g., salivation being produced by food).