The Appearance of the Environment in Which the Service Is

question 210

Multiple Choice

The appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's ________ of the service.

• A) creation
• B) branding
• C) exploitation
• D) life cycle
• E) perception

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Definitions:

Par Value

The nominal or face value of a bond or stock as stated by the issuer, which is often the amount paid out at maturity for bonds.

Increase In Value

The appreciation or upward adjustment in the price or worth of an asset over time.

Maturity

The date on which the principal amount of a bond, loan, or other financial instrument becomes due and is to be paid back.

Zero-coupon Bond

A bond that does not make periodic interest payments during its life and is instead sold at a deep discount from its face value, with the full face value being paid at maturity.