The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

question 97

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

• A)how frequently a consumer uses a product.
• B)the number and strength of competitors.
• C)when consumers begin buying a new product.
• D)the time it takes to educate a consumer in the use of a new technology.
• E)how quickly consumers respond to an advertising message or campaign.

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Definitions:

Psychoanalysis

is a set of psychological theories and therapeutic techniques related to the study of the unconscious mind, developed by Sigmund Freud.

Philosophy

The study of fundamental nature of knowledge, reality, and existence.

Representation

An act of depicting or symbolizing something, often through language or imagery.

Cognitive Theories

Cognitive theories are psychological frameworks that emphasize the importance of mental processes in understanding behavior, such as how people perceive, think, understand, and remember.