New-Product or Service Failures May Be Reduced or Avoided If

question 68

Multiple Choice

New-product or service failures may be reduced or avoided if the company developing them has

• A) support from marketer-dominated sources of information.
• B) a clear patent approved by the governments within the countries it wants to market.
• C) a statement of competitive intent.
• D) stakeholder approval in the development process.
• E) a precise protocol.

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Definitions:

Personal Power Managers

Managers who derive their influence from their unique skills, expertise, or personal attributes, rather than from their formal authority within an organization.

Need For Power

A strong desire to influence others, making a significant impact or impression.

Strategic Contingencies

Elements or situations that significantly affect the direction and methods of strategic planning, requiring adaptability and contingency planning.

Bankruptcy

A legal process through which individuals or entities unable to meet financial obligations can seek relief from some or all of their debts.