According to the Diffusion of Innovation Concept, Early Adopters

question 22

Multiple Choice

According to the diffusion of innovation concept, early adopters

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, highly educated, and use multiple information sources.

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