As Product Adopters in the Diffusion of Innovation, Members of the Early

question 259

Multiple Choice

As product adopters in the diffusion of innovation, members of the early majority

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, highly educated, and use multiple information sources.

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Definitions:

Positive Change

Modifications or adjustments leading to improvement and adding value to a situation or process.

Complexity

The state or quality of being intricate or complicated, often referring to systems, organizations, or problems with multiple interrelated parts.

Uncertainty

A condition of limited knowledge where it is impossible to exactly describe an existing state or future outcome.

Resource Input Stakeholders

Individuals or groups who provide essential resources or inputs needed for a project, business, or any initiative to succeed.