Under the Concept of the Diffusion of Innovation,consumers Who Are

question 188

Multiple Choice

Under the concept of the diffusion of innovation,consumers who are skeptical and with below average social status are called

• A) innovators.
• B) early adopters.
• C) early majority.
• D) late majority.
• E) laggards.

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Definitions:

Negative Cash Flow

A situation where a business or individual's outflows of cash exceed their incoming cash, indicating potential financial trouble.

Modified Internal Rate of Return (MIRR)

A financial metric that measures the profitability of an investment, taking into account the cost of capital and the reinvestment of cash flows.

Net Present Value (NPV)

A financial metric that calculates the value of a projected investment by estimating the present value of its future cash flows minus the initial investment cost.

Capital Budgeting

The process by which a business evaluates and plans for the acquisition and investment of long-term assets.