A Billboard Showed Simply the Shape of a Bottle

question 159

Essay

A billboard showed simply the shape of a bottle.Typically consumers were able to tell that the ad was for Coca-Cola.Why were consumers able to identify the brand? Specifically,what packaging benefit does Coca-Cola use?

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Definitions:

Marketing Report

A document that presents market research findings, marketing performance, and strategies.

Ethical Responsibilities

The moral obligations that individuals or organizations have to act in a fair, equitable, and respectful manner.

Research Tactics

Strategies and methods employed in the collection, analysis, and interpretation of information or data for a specific purpose or investigation.

Grant Proposals

Written requests or applications for funding, submitted to organizations or government entities, detailing a plan for a project and how the requested funds will be used to accomplish specific goals.