There Are Several Reasons a Consumer Might Be Reluctant to Adopt

question 332

Multiple Choice

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences.
• D) the financial commitment is too great.
• E) the product is not compatible with existing habits.

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Definitions:

Intrinsic Motivation

Motivation that is driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise, rather than by intrinsic rewards related to the activity itself.

Self-Disclosure

The process by which individuals communicate personal, private information about themselves to others.

Regularly

Happening at predictable intervals or on a routine basis.