The Swoosh That Appears on Every Nike Product Is an Example

question 326

Multiple Choice

The swoosh that appears on every Nike product is an example of a

• A) copyright.
• B) trade name.
• C) patent.
• D) brand name.
• E) label.

---

Definitions:

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.