If a Customer Is Reluctant to Try a New Product

question 263

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company is most likely facing a __________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Negligent

Negligence refers to a failure to take reasonable care or steps to prevent loss or injury to another person.

Permissive

A parenting style characterized by low demands with high responsiveness.

Westernized Cultures

Societies influenced by Western, particularly European and North American, values, practices, and lifestyle choices.

Asian Cultures

The shared practices, languages, traditions, and beliefs of people living in Asian countries, which are diverse and vary significantly across the region.