The Formula __________ Is Used to Calculate BDI

question 235

Multiple Choice

The formula __________ is used to calculate BDI.

• A) (Percent of the total U.S. population in a market segment / Percent of a brand's total U.S. sales in a market segment) * 100
• B) (Percent of a product category's total U.S. sales in a market segment / Percent of the total U.S. population in a market segment) * 100
• C) (Percent of a brand's total U.S. sales in a market segment / Percent of the total U.S. population in a market segment) * 100
• D) (Percent of the total U.S. population in a market segment / Percent of a product category's total U.S. sales in a market segment) * 100
• E) of the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself

---

Definitions:

PR Research

The process of collecting and analyzing information to understand public opinion and media content in the context of public relations.

Commonsense Theory

A theoretical perspective suggesting that individuals use practical judgment derived from everyday experience to understand and navigate social realities.

Scholarly Theory

Widely tested explanations of human behavior and events generated through systematic research.

Working Theory

Agreed-upon ways of doing things; a hypothesis that has not been tested or proven through structured research