Trading Down Refers to ________ When Repositioning a Product

question 345

Multiple Choice

Trading down refers to ________ when repositioning a product.

• A) reducing the number of features, qualities, or price
• B) decreasing the amount of product carried as inventory
• C) limiting the number of product items in a product line
• D) redirecting marketing resources from a "cash cow" target market to one that is not performing as well in the hopes of increasing sales and profits
• E) encouraging consumers through the use of coupons and deals to purchase a firm's lower-priced products

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Definitions:

Locus of Control

A psychological concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives.

Problem-Focused Coping

Problem-focused coping involves directly addressing a problem causing stress in order to reduce or eliminate it.

General Adaptation Syndrome

A theoretical model describing the body's short-term and long-term reactions to stress, proposed by Hans Selye, comprising stages of alarm, resistance, and exhaustion.

Alarm Reaction

describes the initial response of the body to stress, involving the activation of the sympathetic nervous system and release of stress hormones.