Marketing Dashboard Map

question 37

Multiple Choice

Marketing Dashboard Map
-In the Marketing Dashboard Map,the annual growth rate in each state is shown.There are 11 "good" states (CA,NV,AZ,NM,CO,TX,LA,MN,IL,GA,and FL) and 15 "bad" states,meaning very poor states (ID,UT,NE,IA,OH,WV,NC,PA,MD,NJ,CT,RI,VT,NH,and ME) .If you were a marketing manager faced with this dashboard,which of the following would be the best action?

• A) focus on the shortfalls in Idaho and Utah
• B) revise the relevant goals for both the East and West Coast
• C) conduct additional market research in the Southern United States
• D) examine your distribution system in the Northeastern United States
• E) change the marketing metric being used to evaluate the states individually

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Definitions:

Straw Man Fallacy

A logical fallacy that involves misrepresenting an argument to make it easier to attack.

Appeal to Emotion

A logical fallacy where an argument is made by manipulating the emotions of the audience rather than by using valid reasoning.

Circular Reasoning

A logical fallacy in which the conclusion is assumed in one of the premises.

Playing with Words Fallacy

A form of argument that manipulates the linguistic nuances of words to persuade, often misleadingly.