Branding Refers to

question 357

Multiple Choice

Branding refers to

• A)the licensing of a name,phrase,design,symbol,or combination of these for a period of 17 years,at which time a firm may renew its intellectual property rights to them.
• B)the value added to the product from the additional features given to a product beyond its functional attributes.
• C)the identification of an organization's products based upon individual SKUs.
• D)an organization's use of a name,phrase,design,symbol,or combination of these to identify its products and distinguish them from those of competitors.
• E)the establishment of a commercial,legal name under which a company does business.

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Definitions:

Positive Reinforcement

A technique in behaviorism that encourages a certain behavior by following it with a positive stimulus or reward.

Desirable Stimulus

An external event or factor that evokes a positive or wanted response from an individual or organism.

Types of Conditioning

Various forms of learning, including classical conditioning, operant conditioning, and observational learning.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response when the reinforcement is no longer presented.