Which of the Products Listed Below Would Be the Best

question 109

Multiple Choice

Which of the products listed below would be the best candidate for full-scale market testing?

• A)totally free checking account from Bank One
• B)household frequent flyer program from Delta Airlines
• C)mid-priced luxury sedan made in America by Mazda
• D)new iced coffee beverage from Starbucks
• E)slimmer iMac computer

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