Breyer's Introduced a New Line of Ice Cream Flavors for Sale

question 16

Multiple Choice

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.

• A) commercialization
• B) screening and evaluation
• C) business analysis
• D) development
• E) market testing

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Definitions:

Instinctive Drift

The tendency for an animal's learned behavior to revert to its instinctual behaviors over time.

Conditioned Taste Aversions

The learned aversion to a food or drink after it has been associated with an illness or negative experience.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning.

Conditioned Response

A learned reaction to a previously neutral stimulus as a result of repeated associations with a stimulus that elicits an automatic response.