When Consumers Think of Harley-Davidson, the Image Is of a Masculine

question 83

Multiple Choice

When consumers think of Harley-Davidson, the image is of a masculine nonconformist. With Vespa motor scooters, the image is of a brainy environmentalist. Both Vespa and Harley-Davidson

• A) have brand personalities.
• B) avoid brand subcultures.
• C) are logotypes.
• D) use co-branding.
• E) use product personification.

---

Definitions:

Experimentation

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Non-conformity

Behaviors or actions that do not comply with prevailing norms, expectations, or standards, often viewed in the context of individualism and innovation.

Social Approval

The positive recognition or endorsement from a social group or society, which can influence individuals' behavior and decisions.

Intense Pressure

A forceful condition that demands a high level of performance or decision-making, often within a constrained timeframe.