The Fourth and Final Step in the Sequential Process of Building

question 301

Multiple Choice

The fourth and final step in the sequential process of building brand equity is to

• A) develop positive brand awareness.
• B) establish a brand's meaning in the minds of consumers.
• C) elicit the proper consumer responses to a brands identity and meaning.
• D) create an intense, active, and loyal consumer-brand connection.
• E) reward loyal customer behavior.

---

Definitions:

Order Confirmation

A document or communication verifying the details and acceptance of an order placed with a vendor or service provider.

Generic Subject Line

A non-specific headline used in emails that lacks personalized or detailed information, making it less engaging.

New Customers

Individuals or entities that have recently started purchasing goods or services from a business or organization.

Sales Promotional Material

Various forms of media, materials, or activities designed to increase sales or promote the visibility of products or services.