A Good Brand Name Has Several Characteristics,including That It Should

question 161

Multiple Choice

A good brand name has several characteristics,including that it should

• A) never have a humorous connotation.
• B) fit the company or product image.
• C) not be easily imitated.
• D) be patented.
• E) easy to spell and pronounce.

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Definitions:

Behavioral Economics

A field of study that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Supermarket Strategies

Marketing and management tactics used by supermarkets and retail stores to increase sales, customer satisfaction, and market share.

Sales Increase

An upward trend in the quantity of goods or services sold by a company over a particular period, indicating growth in revenue.

Sugary Treats

Foods or snacks with a high sugar content, often considered indulgent or non-essential dietary items.