Kellogg's Changed the Name of Its Heartwise Cereal to Fiberwise

question 84

Multiple Choice

Kellogg's changed the name of its Heartwise cereal to Fiberwise most likely to

• A)respond to a changing public interest from heart to intestinal health issues.
• B)convey a stronger product image, since "heart" implied sentimentality and "fiber" implied strength.
• C)comply with Food and Drug Administration guidelines on the use of the word "heart" in food brand names.
• D)avoid a lawsuit by the maker of HeartPro Organic Cereal because it claimed the names and benefits were too similar.
• E)complement its new line of breakfast fiber bars.

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Definitions:

Compensation Philosophy

A guiding principle that defines how an organization values and manages employee compensation, including wages, salaries, and benefits.

Salary Limits

The maximum and minimum amounts that an organization is willing to pay for a particular job position, often determined by budget restrictions and market rates.

Red-Circled Rates

Pay rates that are above the maximum of the pay scale for a position, often protected for a period even if they exceed normal salary ranges.

Merit Raises

Salary increases awarded to employees based on their performance and achievements, as opposed to cost of living adjustments or across-the-board increases.