IKEA Sells a Portable Workbench Called the Fahrtfull

question 172

Multiple Choice

IKEA sells a portable workbench called the Fahrtfull.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States,however,may not be as effective due to

• A)disappointment when the product fails to perform as the brand name implies.
• B)the poor attempt at humor,which makes consumers question product quality.
• C)governmental restrictions on brand names that read or sound like bodily functions.
• D)its unfavorable phonetic and semantic associations in English.
• E)difficulty in showing "fahrtfull" in German and Swedish advertising.

Differentiate between ethical theories and their application to real-world scenarios.

Understand the dynamics of destructive leadership and the factors contributing to it.

Explore the interplay between leadership ethics, moral development, and societal justice.

Understand the central role of ethics in leadership.

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Definitions:

Language

A system of symbols, signs, sounds, and rules used by humans to communicate thoughts, emotions, and information to others.

Lorenz

Refers to Konrad Lorenz, an Austrian zoologist, ethologist, and ornithologist known for his foundational work in ethology, the study of animal behavior.

Intraspecific Aggression

Aggressive behavior directed towards members of the same species, which can occur for reasons such as competition for resources or mating.

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.