Subbranding Involves

question 34

Multiple Choice

Subbranding involves

• A) having one firm manufacture a product and a second firm distribute it all under the same name.
• B) changing a brand name of a product line extension product by making it "New and Improved!"
• C) combining a corporate brand with a new brand to distinguish a part of its product line from others.
• D) creating a knockoff version of a product and changing the spelling of the name ("chikin" nuggets).
• E) using the same name for the original product and all subsequent product line and brand extensions.

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Definitions:

World Trade Organization

An international organization designed to supervise and liberalize international trade, dealing with the rules of trade between nations.

Social Control

Mechanisms, strategies, and institutions societies utilize to regulate individual behavior, enforcing conformity and compliance to societal norms.

Frame Alignment Problems

Challenges faced in social movements when attempting to harmonize individual and group interests, values, or views with the overarching objectives or ideologies of the movement.

Pulp Mill Pollution

Environmental contamination resulting from the by-products and wastes of pulp mills, which can harm air quality, water bodies, and ecosystems.