Which of the Following Statements Regarding Service Branding Is Most

question 168

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A) New services cannot be patented and therefore are rarely branded.
• B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
• C) Services must include the word service in each brand name to inform customers they are not purchasing a tangible product.
• D) Brand reputation has little impact on a firm's ability to introduce new services.
• E) Unlike tangible products, services do not use subbranding.

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Definitions:

Unexplainable Muscle Weakness

Muscular weakness without an identifiable cause despite extensive evaluation, often leading to further diagnostic investigations.

Blood Transfusion

The process of transferring blood or blood components from one person (donor) into another person’s (recipient) bloodstream.

Unprotected Sex

Sexual activity without the use of contraceptives or protective measures, increasing the risk of sexually transmitted infections and unintended pregnancies.

Childbirth

The process of giving birth to a baby, including labor and delivery.