A New Beverage by Snapple Is Currently Being Sold Only

question 298

Multiple Choice

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

• A) limited rollout.
• B) phased rollout.
• C) regional rollout.
• D) market-product expansion.
• E) phased commercialization.

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Definitions:

Close

The final step in the sales process where a salesperson secures agreement from the customer to proceed with the purchase.

Minor-Points Close

A sales technique that aims to secure agreement on minor details of the sale in order to facilitate the customer's agreement to the main purchase.

Retail Showroom

A physical space where products are displayed to the public, allowing customers to browse, see, and sometimes test products before purchasing.

New Mattress

A recently manufactured item designed to provide a comfortable surface for sleeping.