One of the Eight Primary Marketing-Related Reasons for New-Product Failure

question 193

Multiple Choice

One of the eight primary marketing-related reasons for new-product failure is

• A) not listening to the voice of the engineer.
• B) not satisfying customers on critical factors.
• C) too much advertising or too aggressive a tone for it.
• D) failure to anticipate competitors actions.
• E) insufficient funding for rollout.

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Definitions:

Infomercial Claims

Statements or assertions made during infomercials, often about the benefits or features of a product, which may not always be fully substantiated.

Downward Comparisons

A social comparison strategy where individuals compare themselves to others who are less fortunate or worse off, often to feel better about their own circumstances.

Upward Comparisons

The process of comparing oneself to others who are perceived to be better off or superior in some way, which can affect self-esteem and motivation.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs and emotions about oneself.