Managers Often Use Two Special Measures to Help Identify Strong

question 295

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. These are the CDI and the BDI, which stand for

• A) comprehensive demographic inventory and brand designation information.
• B) consumer demographic index and buyer demographic inventory.
• C) category development index and brand development index.
• D) consumer development index and brand development inventory.
• E) category development index and buyer development inventory.

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Definitions:

Protectionism

Economic policy of restricting imports from other countries through methods such as tariffs and import quotas, to protect domestic industries.

Economics in Practice

Application of economic theories and principles to real-world scenarios and situations.

Tariff

A tax imposed on imported goods and services, which can be used to restrict trade, as they increase the cost of imported goods and services, making them more expensive to consumers.

French Economy

Refers to the economic conditions, structures, and trends within France, including its economic policies and performance.